In the hotels
The SQUARE, Novotel Bangkok IMPACT
All-day dining inside Novotel, a 3-minute walk from IMPACT Challenger, serving Thai and international dishes
- IMPACT Arena / Thunder Dome
- 5 min walk
- IMPACT Challenger
- 3 min walk
- Exhibition Hall
- 5 min walk
- Hours
- 06:00-16:00
- Price
- ฿฿฿
- Map
- ชั้น M โรงแรมโนโวเทล กรุงเทพ อิมแพ็ค 94 ถนนป๊อปปูล่า ต.บ้านใหม่ อ.ปากเกร็ด จ.นนทบุรี 11120 · Google Maps ↗
- Phone
- +66 2 833 4888
- Website
- novotelbangkokimpact.com/th/bars-restaurants/the-square/ ↗
Reserve a table ↗Book via LINE @NovotelIMPACT ↗Reserve a table or ask a question via LINE @NovotelIMPACT, especially on big event days at IMPACT
The SQUARE is the all-day restaurant and main dining room of Novotel Bangkok IMPACT, on the M floor of the hotel in the IMPACT Muang Thong Thani area. It is open daily from 06:00 to 16:00, from the breakfast buffet through to an à la carte lunch menu, with traditional Thai, Asian fusion and Western dishes on the same menu.
The location suits anyone attending an event at IMPACT. IMPACT Challenger is about a 3-minute walk away, and IMPACT Arena, Thunder Dome and IMPACT Exhibition Hall are about 5 minutes on foot. IMPACT Arena is roughly 0.5 km away. You can stop in for breakfast before heading to your booth, or take a lunch break in the middle of a trade show.
The menu includes tom yum goong, green curry, massaman curry, salads, sandwiches and the Novotel Beef Bacon Cheese Burger. The chef also recommends several vegetarian dishes, which makes it an easy choice for groups of friends or colleagues with different tastes.
Why IMPACT event-goers pick this place
- About a 3-minute walk to IMPACT Challenger, and about 5 minutes to IMPACT Arena, Thunder Dome and IMPACT Exhibition Hall.
- Opens at 06:00, so you can finish breakfast before the event starts or before setting up a booth.
- Thai, Asian fusion and Western dishes are all on the menu, so everyone in a group can order what they like.
- The chef recommends several vegetarian dishes, handy if you don't eat meat.
- Hotel guests can pre-order Grab & Go and collect it from the lobby at a time they choose, useful on mornings when you need to leave for the event in a hurry.
- It is inside Novotel Bangkok IMPACT, so you can sit in an air-conditioned room, hold a work meeting or wait for friends before a concert.
What The SQUARE offers
The SQUARE is the main restaurant of Novotel Bangkok IMPACT, on the M floor of the hotel, just up from the lobby. The menu has recently been refreshed, combining traditional Thai food with Asian fusion and Western dishes so that people with different tastes can all find something.
The restaurant is within the IMPACT Muang Thong Thani area, a few minutes' walk from IMPACT Challenger, so it is easy to drop in if you are at a trade show, conference or concert.
- All-day restaurant of Novotel Bangkok IMPACT, M floor
- Thai, Asian fusion and Western dishes
- Breakfast buffet and à la carte menu
- Several vegetarian dishes recommended by the chef
Recommended dishes
For Thai food, there is tom yum goong, clear soup with tofu and minced pork, and green curry and massaman curry, each available with beef or chicken. If you want something quick before an event, there are sandwiches and burgers, and every dish is served with french fries.
There is also a good choice of snacks and salads, handy on days when you want something light between hall visits.
- Snacks: Calamari with sriracha and lemon mayonnaise, vegetable samosas with avocado yogurt dip, Thai herb fried chicken wings
- Salads: Classic Caesar Salad with crispy bacon and a fried egg dusted with Cajun spice, quinoa salad with salmon gravlax and lemon mustard dressing, Japanese soba noodle salad with sesame and fried tofu
- Sandwiches and burgers: Club Sandwich, BLT Sandwich, Novotel Beef Bacon Cheese Burger
- Soups and curries: tom yum goong, clear soup with tofu and minced pork, green curry with beef or chicken, massaman curry with beef or chicken
Opening hours and prices
The SQUARE is open daily from 06:00 to 16:00. Prices are in the ฿฿฿ range, in line with a 4-star hotel restaurant, and the hotel says the lunch menu is priced to offer good value.
Guests who want to eat after the restaurant closes can order room service from 06:00 to 23:00, with last orders at 22:30. For menu questions or to book a table, call +66 2 833 4888.
- The SQUARE: 06:00-16:00
- Room service: 06:00-23:00 (last order 22:30)
- Price range: ฿฿฿
- Phone: +66 2 833 4888
Atmosphere and who it suits
The dining room is modern and warm, and as a hotel restaurant it is comfortable for work conversations or a long sit-down. It suits hotel guests who want breakfast before leaving for an event, exhibitors and visitors at IMPACT Challenger, and fans looking for a lunch spot before a concert.
If you are travelling with family, the hotel has a Kid's Corner in the lobby, a play area with games and activities for children. Wheelchair users can use the lifts throughout the hotel.
Getting there from the halls
The SQUARE is on the M floor of Novotel Bangkok IMPACT, 94 Popular Road, Ban Mai Subdistrict, Pak Kret District, Nonthaburi 11120. The hotel is across from Thunder Dome and Muangthong United Stadium, near MRT Pink Line station MT02 Muang Thong Thani Lake.
- IMPACT Challenger: about 3 minutes on foot
- IMPACT Arena: about 5 minutes on foot (roughly 0.5 km)
- Thunder Dome: about 5 minutes on foot
- IMPACT Exhibition Hall: about 5 minutes on foot
Tips
The SQUARE closes at 16:00. If you have an evening concert, plan to finish lunch or an afternoon meal here before then. For dinner in the same hotel, there is 145°F Grill & Bar on the 2nd floor, serving imported beef steaks from Australia, Japan and New Zealand, and 94 Bar, which is open until midnight.
Hotel guests who need to leave early for an event can pre-order Grab & Go and collect it from the lobby at their chosen time.
- During big events at IMPACT, book a table in advance using the Book a table button on the hotel website, or call +66 2 833 4888
- Grab & Go must be ordered before 19:00 the previous day. If you are staying at the hotel, dial 0 from your room phone to ask
- If you are vegetarian, ask to see the dishes the chef recommends
Gallery
Frequently asked questions
What time does The SQUARE at Novotel Bangkok IMPACT open?
The SQUARE is open daily from 06:00 to 16:00, covering both breakfast and lunch. If you are staying at Novotel Bangkok IMPACT, room service is available from 06:00 to 23:00, with last orders at 22:30.
Which floor is The SQUARE on at Novotel Bangkok IMPACT?
The SQUARE is on the M floor of Novotel Bangkok IMPACT, 94 Popular Road, Ban Mai Subdistrict, Pak Kret District, Nonthaburi 11120. Take the lift up from the lobby.
How long does it take to walk from The SQUARE to IMPACT Arena and IMPACT Challenger?
It is about 3 minutes on foot to IMPACT Challenger, and about 5 minutes to IMPACT Arena, Thunder Dome and IMPACT Exhibition Hall. IMPACT Arena is roughly 0.5 km away. The hotel is across from Thunder Dome.
Is The SQUARE expensive?
Prices are in the ฿฿฿ range, typical of a 4-star hotel restaurant. The hotel says the lunch menu is priced to offer good value. You can check individual prices on the restaurant menu or call +66 2 833 4888.
What food does The SQUARE serve?
The menu covers Thai, Asian fusion and Western dishes, such as tom yum goong, green curry, massaman curry, clear soup with tofu and minced pork, Caesar Salad, Club Sandwich, BLT Sandwich and the Novotel Beef Bacon Cheese Burger. Every sandwich and burger comes with french fries.
Does The SQUARE have a breakfast buffet?
Yes. Breakfast at The SQUARE is a buffet, and the restaurant opens at 06:00, so you can finish comfortably before heading to an event at IMPACT. If you would rather eat in your room, hotel guests can also order breakfast to the room.
Does The SQUARE have vegetarian food?
Yes. The chef recommends several vegetarian dishes, and one example on the menu is the vegetable samosas with avocado yogurt dip. Let the staff know you are vegetarian before you order.
Do I need to book a table at The SQUARE?
You can book in advance using the Book a table button on the Novotel Bangkok IMPACT website, or by calling +66 2 833 4888. If there is a big event or concert at IMPACT that day, it is best to book ahead.
Where can I have dinner at Novotel Bangkok IMPACT after 16:00?
Try 145°F Grill & Bar on the hotel's 2nd floor, which serves imported beef steaks from Australia, Japan and New Zealand. For a drink afterwards, 94 Bar is open until midnight. Hotel guests can order room service until 23:00.
How do I order Grab & Go from The SQUARE?
Order through the Grab & Go form on the hotel website before 19:00 the previous day, then collect it from the lobby at the time you chose. If you are staying at the hotel, dial 0 from your room phone for details.
Can I bring children to The SQUARE?
Yes. The menu has kid-friendly dishes such as sandwiches, burgers and french fries, and the lobby of Novotel Bangkok IMPACT has a Kid's Corner where children can play games and do activities.
Is The SQUARE wheelchair accessible?
Yes. Lifts serve the whole hotel, and there is accessible parking near the entrance. If you need special assistance, call the hotel before you arrive on +66 2 833 4888.
Facts from the official website, last checked 29 Sep 2026 · novotelbangkokimpact.com ↗