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The SQUARE, Novotel Bangkok IMPACT

All-day dining restaurant at Novotel Bangkok IMPACT, a 3-minute walk from IMPACT Challenger

The SQUARE, Novotel Bangkok IMPACT
IMPACT Arena / Thunder Dome
5 min walk
IMPACT Challenger
3 min walk
Exhibition Hall
5 min walk
Hours
06:00-22:30
Price
฿฿฿

Reserve a table ↗Book via LINE @NovotelIMPACT ↗Reserve a table or ask a question via LINE @NovotelIMPACT, especially on big event days at IMPACT

The SQUARE is the all-day dining restaurant at Novotel Bangkok IMPACT, located on the hotel's M floor. It serves Thai food, Asian fusion, and Western dishes on a single menu, covering breakfast, lunch, and dinner, making it a convenient choice for anyone attending an event at IMPACT who wants to eat somewhere within easy walking distance rather than travelling further afield.

The SQUARE's main advantage is its location, the closest dining option to IMPACT Challenger at just a 3-minute walk. IMPACT Arena, Thunder Dome, and IMPACT Exhibition Hall are all about 5 minutes away on foot, making it well suited to trade show visitors, conference attendees, and concertgoers alike.

The menu spans several categories, from snacks like fried calamari with Sriracha sauce, a range of salads, sandwiches, and burgers, through to tom yum goong and green curry. Prices fall in the ฿฿฿ range, and the restaurant is open from 6:00 AM to 10:30 PM, covering everything from an early breakfast before the event to dinner after it wraps up.

Why IMPACT event-goers pick this place

  • A walk of under 3 minutes from IMPACT Challenger, closer than any other dining option in the area
  • IMPACT Arena, Thunder Dome, and IMPACT Exhibition Hall are only about 5 minutes away on foot, convenient for concertgoers and trade show or exhibition visitors alike
  • Open from 6:00 AM to 10:30 PM, covering both an early breakfast before the event and dinner afterward
  • One menu combining Thai, Asian fusion, and Western dishes, good for groups with different tastes
  • A chef-recommended vegetarian menu, handy for teams or groups of friends that include vegetarians
  • Located inside the hotel itself at ฿฿฿ prices, no need to travel outside the IMPACT area to find somewhere to eat

What sets The SQUARE apart

The SQUARE is the main restaurant at Novotel Bangkok IMPACT, located on the M floor and serving all-day dining. The menu blends traditional Thai food, Asian fusion, and Western dishes, designed to suit a wide range of guests, both hotel guests and people attending events at IMPACT Challenger, just a few minutes away.

Menu highlights

The SQUARE's starters include fried calamari with Sriracha sauce and lemon mayonnaise, vegetable samosas served with avocado yoghurt sauce, and Thai herb fried chicken wings. Salads include a Caesar salad with bacon and a Cajun-spiced fried egg, a quinoa salad with gravlax salmon, and a Japanese-style soba noodle salad with fried tofu.

On the sandwich and burger side, there's a club sandwich, a BLT, and Novotel's beef burger served with fries. For soup and curry, options include clear tofu and minced pork soup, tom yum goong, green curry with beef or chicken, and massaman curry with beef or chicken.

  • Starters: fried calamari with Sriracha sauce, vegetable samosas, Thai herb fried chicken wings
  • Salads: Caesar salad with bacon, quinoa salad with gravlax salmon, Japanese soba noodle salad
  • Sandwiches and burgers: club sandwich, BLT, Novotel beef burger
  • Soups and curries: clear tofu and minced pork soup, tom yum goong, green curry, massaman curry

Hours and prices

The SQUARE is open daily from 6:00 AM to 10:30 PM, covering breakfast, lunch, and dinner in one place. Prices fall in the ฿฿฿ range, suiting anyone spending a full day at an IMPACT event who wants to drop in anytime from an early breakfast to dinner after it ends.

Atmosphere and who it suits

The restaurant has a modern décor and sits on the hotel's M floor. It works equally well for a solo meal during a break from an event and for a group meal with colleagues or family, thanks to a menu that mixes Thai and international dishes at the same table.

Getting to the IMPACT halls

From The SQUARE, it's about a 3-minute walk to IMPACT Challenger, while IMPACT Arena, Thunder Dome, and IMPACT Exhibition Hall are around 5 minutes away on foot. That makes it a convenient stop for a meal before or after an event without having to travel far from the IMPACT area.

  • IMPACT Challenger: 3 minutes
  • IMPACT Arena: 5 minutes
  • Thunder Dome: 5 minutes
  • IMPACT Exhibition Hall: 5 minutes

Tips for IMPACT visitors

The kitchen stops taking orders at 10:30 PM, so if a concert or event at IMPACT Arena or Thunder Dome runs later than that, plan to eat dinner beforehand or check the time in advance. Anyone with a conference or work commitment at IMPACT Exhibition Hall from early morning can stop by for breakfast from 6:00 AM, just a 5-minute walk from the venue.

Gallery

Frequently asked questions

What are The SQUARE's opening hours?

The SQUARE is open daily from 6:00 AM to 10:30 PM, covering breakfast, lunch, and dinner in one restaurant.

How far is The SQUARE from IMPACT Challenger?

It's about a 3-minute walk from The SQUARE to IMPACT Challenger, the closest of IMPACT's main halls.

How far is The SQUARE from IMPACT Arena and Thunder Dome?

It's about a 5-minute walk from The SQUARE to both IMPACT Arena and Thunder Dome.

How far is The SQUARE from IMPACT Exhibition Hall?

It's about a 5-minute walk from The SQUARE to IMPACT Exhibition Hall.

What price range is The SQUARE?

The SQUARE falls in the ฿฿฿ price range, with an a la carte menu covering lunch and dinner.

Does The SQUARE have vegetarian options?

Yes. The SQUARE includes a chef-recommended vegetarian menu as part of its all-day dining offering.

What kind of food does The SQUARE serve?

The SQUARE serves a mix of traditional Thai, Asian fusion, and Western dishes, including starters, salads, sandwiches, burgers, soups, and curries.

What floor is The SQUARE on at Novotel Bangkok IMPACT?

The SQUARE is located on the M floor of Novotel Bangkok IMPACT.

What are The SQUARE's recommended dishes?

Recommended dishes at The SQUARE include fried calamari with Sriracha sauce, quinoa salad with gravlax salmon, Novotel's beef burger, tom yum goong, and green curry.

What number do I call to book a table at The SQUARE?

To book a table at The SQUARE, call Novotel Bangkok IMPACT at +66 2 833 4888.

Facts from the official website, last checked 30 Aug 2026